Building a lasting customer pipeline with open houses

Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy.

Turn online attention into real business

At the recent Florida Realtors Convention, broker-owner and social media educator Billie Parrott explained how authentic branding, useful posts and clear follow-up can turn attention into business.

Mortgage Rates Jump After New Treasury Buyback Announcement

What do mortgage rates have to do with Treasuries? Quite a lot, actually. U.S. Treasuries are the bills and bonds issued by the government. In addition to financing government spending, they are also the lifeblood of the financial system. Due to that central role, their liquidity, the immense size o

Agents can ease brokerage changes by setting priorities

Continuing to prospect, serve customers and learn new tools as needed can keep business on track while agents settle into a new firm.