Mortgage Rates Start Week Higher

After ending last week near the lowest level since July 17th, mortgage rates are moving up to start the new week. Motivations are familiar. Escalation in U.S./Iran tensions is pushing fuel prices higher and bond yields continue to correlate. Bond yields correlate with consumer interest rates with ne

Florida home sales rise for 11th straight month

Florida home sales rose year over year for the 11th straight month in July as inventory tightened and pending sales continued to point to buyer demand.

AI can improve the pitch but undermine the transaction

Agents remain responsible for checking property facts, protecting customer information and reviewing AI-generated marketing before it reaches the public.

How agents can connect with younger homebuyers

Short-form video and helpful explanations about financing, costs and the buying process can help agents reach millennial and Gen Z buyers.