Baby boomers’ cash advantage strengthens offers

NAR found 46% of buyers ages 71 to 79 and 39% of those 61 to 70 paid cash, giving many older buyers greater flexibility when structuring an offer.

Florida Realtors launches Vote Yes on 3 campaign

The campaign explains the proposed property tax changes and encourages Floridians to support Amendment 3 in the November election.

Mortgage Rates Unchanged to Start The Week

Top tier 30yr fixed mortgage rates started the week right where they were on Friday for the average lender. At 6.89%, we're just a hair below the highest mark since June 2025. In general, rates have been increasing steadily since the Iran war ceasefire ended with the uptick frequently correlating wi

Real estate success starts with daily discipline

Agents can use technology to attract customers while relying on preparation, personal contact, property knowledge and impartial negotiation to earn trust, one broker said.