Mortgage Rates Move Moderately Lower

May continues to be a more volatile month than the bulk of April when it comes to day over day mortgage rate movement. While the average day has seen that volatility play out in favor of higher rates, today was thankfully the opposite.  Yesterday's latest levels left the average lender at 6 wee

Study finds home affordability improving in several Florida metros

A new ConsumerAffairs analysis found affordability rankings improved in several Florida housing markets, including Jacksonville, Ocala and Orlando, though high-income thresholds remain in Naples and Miami.

Mortgage rates ease slightly after two weeks of increases

Rates edged lower this week after rising the previous two weeks, with the average 30-year fixed mortgage rate dipping to 6.36% and the 15-year fixed rate easing to 5.71%, according to Freddie Mac. The slight decline may help some buyers revisit affordability calculations heading into the summer mark

Using personality to boost listing videos

Creative, personality-driven listing videos are helping agents stand out, build recognizable brands and turn views into listings and leads. A Naples-area Realtor highlighted by NAR shows how.