Adapting your online visibility strategies for AI searches

Answer Engine Optimization can help agents strengthen their presence in AI-generated recommendations through clear website content, consistent business details and specific customer reviews.

Fed Chair Warsh signals rate hikes may be needed with inflation still elevated

Federal Reserve Chair Kevin Warsh said inflation remains too high and suggested current interest rates may not be restrictive enough to bring it back to the Fed’s 2% target.

Buyer demand stands out in five ZIP codes spanning the state

Realtor.com ranked ZIP codes in Oviedo, The Villages, Pompano Beach, Lutz and Tallahassee as Florida’s hottest for 2026, based on listing views and market pace. Oviedo and The Villages each drew more than twice the U.S. average for listing views.

Mortgage Rates Hold Fairly Steady

Mortgage rates barely budged again on Thursday, but there was far less data to digest compared to Wednesday. Bonds (which dictate rates) were steady to slightly weaker. The "weaker" part connotes higher rates, but the weakness was late in the day and too small for most mortgage lenders to do anythin