AI tools need repeated instructions to stay on brand, experts say

Businesses using AI can get better results by relying on structured workflows, repeatable prompts and clear formatting rules to keep marketing, branding and communication more consistent over time.

Consistent habits may drive stronger long-term business growth

Small, repeatable habits may be more effective for long-term growth in the real estate business than major resets or constant strategy changes.

Mortgage Rates Set to End Week Much Lower

While there are still a few hours left in the trading day, it's a near certainty that this week will end with mortgage rates at meaningfully lower levels compared to last Friday. Today is only adding modestly to that trend, but that makes it the 8th straight business day where rates have either held

Lawmakers to begin special session on property taxes

Florida lawmakers begin a special session today to consider Gov. Ron DeSantis' proposal to expand the homestead exemption and establish a path toward eliminating property taxes on primary residences. If approved by lawmakers, the constitutional amendment would go before voters for consideration.