Florida Housing Enters 2026 on Firmer Ground

Florida Realtors chief economist sees easing rates steadying Fla.’s market; NAR deputy chief economist cites national affordability pressures for first-time buyers.

Turning a Calendar Into a Real Estate Power Tool

Smart use of digital calendars helps agents reduce no-shows, improve communication and stay connected with customers through automation, reminders and integrations.

Mortgage Rates Holding at 2-Month Lows

The two days of 2025 with the lowest rates were September 16th and October 28th. Both days happened to be the Tuesdays that preceded Fed rate cuts. On both occasions, those rate cuts were delivered with other comments from the Fed that the bond market didn't like.  The net effect is/was two ver

Online Research Now Drives Agent Selection

Digitally savvy, repeat buyers now dominate the market, using online research to screen agents before first contact and moving quickly once they engage.