Your Guide to Becoming an Influencer

What does it take to become a social media influencer? Providing a mix of relatable and aspirational content that traditional advertising often fails to deliver.

Survey: Pets Drive Homebuying, Renovation Decisions

Real estate professionals are figuring out ways to highlight pet-friendly property features to entice consumers.

Consumer Sentiment Inches Up

After four straight months of declines, consumer sentiment in August increased 1.5 index points above July, according to the University of Michigan.

Mortgage Rates Are Not Actually The Lowest Since April 2023

It continues to be the case that mortgage rates are moving in a very narrow range with minimal changes from day to day. For instance, in the past week, the average mortgage payment would not have changed by more than $2 a month on a $300k loan. That said, the past two days have seen the biggest move