Use Follow-Up Strategies to Turn Leads into Sales

Real estate agents should focus on consistent follow-up with current leads, offering value and persistence, rather than chasing new ones to boost conversions.

New, Updated Forms from Florida Realtors

Some of the updated forms add language for NAR settlement compliance to create consistent language across all forms.  

Mortgage Rates Back to Their Boring Ways

While there were only 4 business days instead of the customary 5, it's been an intensely boring week for mortgage rates.  Tuesday started out right where Friday left off. From there, Thursday brought the only noticeable change with the average lender moving up to the highest levels in just over

'Hidden Force' Can Bring Down Mortgage Rates

Mortgage rates are near 7%, not the expected sub-6%. Rates could fall if the gap between mortgage bonds and Treasury yields narrows. Fed rate cuts may boost demand.