Strong listing photos help Florida homes stand out

Sellers can make a stronger first impression by decluttering, removing personal items and preparing each room before professional listing photos are taken.

Mortgage Rates Recover Modestly From Long-Term Highs

If you're just tuning in, mortgage rates had a rough day yesterday on top of a rough week overall. The result was the highest 30yr fixed rate in over a year with our index moving up to 6.85%. As has been and continues to be the case, rate momentum has been strongly correlated with oil/gas price mome

How agents can adapt for AI search

As more buyers and sellers use AI tools to find agents, consistent business information, detailed reviews and a clearly defined local presence can help strengthen visibility and credibility.

Sellers may not need renovations before listing

Costly upgrades may not pay off in a price-sensitive market. Agents can help sellers focus on safety, insurance and financing issues while using cleaning, maintenance and strategic pricing to address dated features.