Social Media Mistakes That Hurt Business

Agents should focus on consumer-centered posts, avoid politics, engage followers and mix personal with real estate content to build trust.

Mortgage Rates Move Slightly Lower to Start New Week

Mortgage rates didn't move much on Monday, but they moved in the right direction with the average lender 0.03% lower for a top tier 30yr fixed scenario versus last Friday.  That makes this the 4th straight business day with a modest gain and it gets us back in line with the lowest rates since J

Birds, Bats and Bug Spray: Keep Mosquitoes Away

Attracting mosquito-eating birds and bats to your yard is one way to boost your defenses against mosquitos. Don’t forget to remove standing water.

Florida’s RE Marketing Fueled by Younger Buyers

The state’s population growth is reshaping real estate, compelling agents to adopt digital tools and social media to attract younger buyers and boost engagement.