Rate Shopping Pays, Most Don’t Do It

Even small rate differences can expand the number of homes within reach for buyers facing strained affordability, new research shows.

Marketing Moves Beyond ‘Just Listed’

As social feeds evolve, listing graphics stand out less. Agents get more engagement with storytelling, lifestyle content and authentic video.

NAR Forecast Sees 2026 Market Rebound

NAR economists project lower rates, rising inventory and a 14% sales increase in 2026, though progress will vary by market as affordability and supply differ locally.

Mortgage Rates Improve After Fed Announcement

The Fed cut its policy rate by 0.25% today and mortgage rates moved lower after the announcement. That said, those two developments are not related. In fact, there was no movement in the bonds that underlie mortgage rates when the rate cut was announced. Instead, the market (and rates) moved in resp