Focus Matters More Than Ever in 2026 Marketing

Tighter budgets, deeper AI use and audience fragmentation are pushing real estate pros to prioritize focus, consistency and clear positioning over trend chasing.

Mortgage Rates Inch Higher From 3 Year Lows

Mortgage rates are either higher or lower today, depending on the lender in question. Some lenders raised rates on Friday afternoon in response to weakness in the bond market (lenders set rates based on the trading levels of MBS, the bonds that underlie the mortgage market). Those lenders are actual

Compass Completes $1.6B Anywhere Acquisition

The deal brings together roughly 340,000 real estate pros and affiliate broker-owners under Compass International Holdings, with Robert Reffkin at the helm.

Florida Realtors Scholarship Apps Now Open

Florida residents can apply for 2026-27 academic awards starting at $1,000. Students in any major are eligible if they submit their online application by March 6.