Why Emojis Can Hurt Marketing If Misused

A new study finds emojis can be interpreted very differently by audiences, creating confusion that may weaken trust, engagement and buying intent.

Mortgage Rates Match Lowest Levels in Over 2 Weeks

In the bigger picture, the past two and a half weeks have been marked by a very narrow range in the bond market. Because bonds dictate mortgage rates, the latter have also been in a narrow range with average top tier 30yr fixed rates of 6.15-6.20%.  Yesterday's employment-related data helped bo

IRS May Temporarily Freeze Some Tax Refunds

Missing or invalid direct deposit details can temporarily freeze IRS refunds this year. Taxpayers must update bank info or request a paper check to release funds.

RE Q&A: When Is Water Damage a Liability?

Ignoring early moisture reports can lead to mold, tenant health claims and higher repair costs. Owners should act fast to limit damage and liability.