Buyers want more than a ‘dream home’ pitch

A John Burns Research and Consulting survey found about half view “dream home” as overused, suggesting agents should emphasize quality and how homes fit buyers’ lives.

Study finds an advantage to buying sooner

A study found buying sooner beat waiting two years in 74% of Florida scenarios, though it excludes several major homeownership costs.

Seven business practices agents should rethink

Jimmy Burgess outlines in Inman seven expenses, habits and strategies agents can cut or rethink to create a more focused real estate business in 2027.

Five Florida metros lead in out-of-area new-home views

Lakeland-Winter Haven ranked first nationally, with more than 83% of its new-home listing views coming from shoppers outside the metro area.