Floridians Show Positive Consumer Sentiment

It’s the fifth month in a row Florida residents’ optimism has resulted in a rise in consumer sentiment, to 74.1 in Feb., up 1.5 points from Jan.

Rising Insurance, HOA Fees Impact Condo Market

Recent reports note Fla.’s condo market faces rising costs. But an influx of high demand during the pandemic may also be a factor influencing current conditions.

Affordable Housing Breaks Ground in Polk County

The $23M project will be for “high-need families” and also offer coordinated support services. Rents will be based on the area median income limits.

Tips for Crafting Powerful Client Personas

Using personas or profiles for potential clients, like retirees looking to downsize, can help Realtors target marketing efforts and increase engagement.