Florida consumer sentiment edges up slightly in September

Floridians were more optimistic about their finances a year ahead but less positive about their current finances and buying major household items.

Amendment 3 webinar answers property tax questions

Florida Realtors’ webinar tomorrow will explain Amendment 3’s proposed property tax changes and address common questions ahead of the November election.

When customers go quiet, rethink the follow-up

Agents should match follow-up methods to customer preferences and urgency, switching from texts to calls when needed, Darryl Davis wrote in Inman.

Keeping the personal touch in AI marketing

Key West broker Stacy Stahl combines AI tools with personal outreach and local information to keep her marketing useful and recognizable to customers.