Beware: Deepfakes Used to Fool Buyers, Sellers

Scammers are using AI to impersonate the written and voice communications of real estate professionals to infiltrate transactions and scam clients.

Avoiding the Top Listing Agent Mistakes

Agents should avoid lackluster online listings, poor staging and overpricing properties to keep competitive in the market. Instead, focus on making the property attractive to a wide variety of buyers.

Mortgage Rate Winning Streak Finally Pauses, But Just Barely

Mortgage rates hit their best levels in more than a month by the end of last week after moving lower for 4 straight days.  If you could only know one thing about today, it's that although rates didn't extend their winning streak, they are still very close to Friday's levels--close enough that t

Choosing the Right Home Size

While housing size is a personal preference, buyers should consider current and future needs when shopping. However, it often just comes down to affordability.