Creating a Foolproof Real Estate Marketing Plan

A marketing plan should be aligned with an agent’s skills, personal brand and niche. And you should build a tracking system to measure results. 

Mortgage Rates Finally Find a Ceiling, For Now

As is often the case with internet headlines these days, the headline overstates the reality on the ground--or at least over-dramatizes it.  Considering the last notable "ceiling" was seen less than a month ago and that the last short term ceiling, less than a week ago, the word "finally" proba

Florida Consumer Sentiment Inches Up

Florida consumer sentiment rose 4.3 points from a year ago and 12.2 points from two years ago, but national consumer confidence remains low.

Reinsurance Picture Improves for Florida

State and industry officials say the overall insurance market has improved since lawmakers in late 2022 passed a series of changes.