Understanding KPIs and Marketing Metrics

By embracing data-driven strategies, real estate pros can make informed decisions to drive business forward.

Town Backed in Beach Access Fight

A federal judge upheld an ordinance that protects public access to privately-owned beach areas, citing “customary use” rights.

Tribute to Don Asher

Florida Realtors is deeply saddened to announce the passing of 2001 Florida Realtors President Don L. Asher Jr., of Don Asher Management in Orlando.

Mortgage Rates Effectively Unchanged to Begin New Week

Today was completely different than the previous Monday in that it was a normal, boring day with essentially no change in mortgage rates over the weekend.  Contrast that to last Monday which saw an extension of an already wild run to the lowest levels in more than a year. Since last week, the r