Practical follow-up tools can help agents earn repeat business

Home management platforms give homeowners useful tools long after closing while helping agents stay connected. The ongoing support can lead to more referrals and repeat business.

Strong listing photos help Florida homes stand out

Sellers can make a stronger first impression by decluttering, removing personal items and preparing each room before professional listing photos are taken.

Mortgage Rates Recover Modestly From Long-Term Highs

If you're just tuning in, mortgage rates had a rough day yesterday on top of a rough week overall. The result was the highest 30yr fixed rate in over a year with our index moving up to 6.85%. As has been and continues to be the case, rate momentum has been strongly correlated with oil/gas price mome

How agents can adapt for AI search

As more buyers and sellers use AI tools to find agents, consistent business information, detailed reviews and a clearly defined local presence can help strengthen visibility and credibility.