Turn Objections into Opportunities

Client objections are an opportunity to showcase expertise, add value and close deals. Agents should know the industry and market to build trust.

Fast-Growing Florida Tops 23.3M People

Census Bureau data shows Florida’s population boom reflects two key issues: international migration and population increases in the South.

Mortgage Rates Haven't Moved Much Since Fed Week

The last time mortgage rates were moving with any sense of urgency was in the days surround the Fed's rate cut on December 18th. Incidentally, that movement was sharply higher, which is just as likely as any other outcome when the Fed is cutting rates for a variety of reasons. The rate rise leveled

Mortgage Rates Slightly Higher as Markets Close Early

Major holidays typically involve a full day market closure along with an "early close" on an adjacent day.  This matters to rates because mortgage lenders decide what they can offer based on trading levels in the bond market.  Mortgage lenders also need a certain amount of activity in the