Florida home sales rise for 11th straight month

Florida home sales rose year over year for the 11th straight month in July as inventory tightened and pending sales continued to point to buyer demand.

AI can improve the pitch but undermine the transaction

Agents remain responsible for checking property facts, protecting customer information and reviewing AI-generated marketing before it reaches the public.

How agents can connect with younger homebuyers

Short-form video and helpful explanations about financing, costs and the buying process can help agents reach millennial and Gen Z buyers.

Mortgage Rates Slightly Higher to End The Week

First, the bad news: mortgage rates ended the day just a hair higher compared to Thursday, but the change was so small that many borrowers will see little--if any--difference in pricing. Now the good news: apart from yesterday afternoon, today's rates would still be the lowest in 4 weeks (i.e. you'd