Boomers See Housing as Key to Financial Future

A new survey shows boomers expect strong returns from homeownership, highlighting real estate’s role in long-term wealth and financial security.

Inside the 2025 Florida Realtors Member Profile

Realtors in Florida are experienced, community-minded and committed to housing. The 2025 profile details their income, activity and demographics.

Mortgage Rates Finally Tick Slightly Higher

It had to happen at some point. After spending 4 straight days of setting new 11-month lows, mortgage rates finally moved higher today, but the headline is much scarier than reality. In fact, many borrowers won't see any detectable difference from yesterday's latest levels as the average lender's to

“Style” Sells: Marketing Lessons from Taylor Swift

Taylor Swift’s album rollout offers lessons for agents: Tease details, use visual themes and tell a listing’s story to engage buyers and build lasting interest.