2025 Florida Market Cools, Early Rebound Emerging

Florida’s housing market slowed in 2025, but easing mortgage rates, steady migration and improving international activity point to early momentum.

Winning the Listings Long Game

As markets normalize, agents can win more listings by leaning on local data, clearer pricing expectations and 90-day plans that build steady pipeline activity.

Report Shows Florida’s Rental Crunch

A UF statewide study finds Florida’s rental demand outpacing supply, with rising costs, shrinking affordability and growing pressure on low-income households.

Mortgage Rates Unchanged Ahead of Important Inflation Data

Mortgage rates were perfectly unchanged compared to yesterday's levels for the average lender. This wasn't a huge surprise considering the absence of any high stakes economic data, but tomorrow could be a different story. Rates are driven by bonds and the economy is one of the primary sources of mot