Brokerages expand AI plans beyond marketing

Real estate brokerages plan to expand AI use for recruiting, administrative work and customer management, according to a Delta Media Group survey.

Mortgage Rates End Higher Despite Promising Start

Mortgage rates rose 0.04% today to an index value of 7.57% for a top-tier 30yr fixed scenario for the average lender today. That uptick in and of itself isn't especially large, but it's a bit counterintuitive on a day where the hotly anticipated jobs report came in much weaker than expected.  The jo

Personal touches can help real estate marketing

Tailoring messages to a person, property or neighborhood can help agents distinguish their business and encourage customers to respond.

FHFA moves to expand mortgage insurance outreach

Fannie Mae will allow mortgage companies to notify borrowers who may qualify to cancel private mortgage insurance, potentially lowering their monthly payments.