Buyer demand stands out in five ZIP codes spanning the state

Realtor.com ranked ZIP codes in Oviedo, The Villages, Pompano Beach, Lutz and Tallahassee as Florida’s hottest for 2026, based on listing views and market pace. Oviedo and The Villages each drew more than twice the U.S. average for listing views.

Mortgage Rates Hold Fairly Steady

Mortgage rates barely budged again on Thursday, but there was far less data to digest compared to Wednesday. Bonds (which dictate rates) were steady to slightly weaker. The "weaker" part connotes higher rates, but the weakness was late in the day and too small for most mortgage lenders to do anythin

Average 30-year mortgage rate returns to its level from four weeks ago

The average 30-year mortgage rate rose to 6.66% from 6.65% last week, while the 15-year rate increased to 5.98% from 5.95%.

Five ways agents can turn video into business

At the Florida Realtors Convention & Trade Expo, coach Kim Rittberg urged agents to move beyond listing posts by sharing focused content that showcases their expertise and personality.