Tips for Crafting Powerful Client Personas

Using personas or profiles for potential clients, like retirees looking to downsize, can help Realtors target marketing efforts and increase engagement.

Mortgage Rates Back Near Highest Levels Since November

One of the downsides of rates being very close to the highest levels in months is that it doesn't take much of nudge to hit new highs.  That was ALMOST the case today as the average lender moved just slightly higher compared to yesterday's latest levels.  The average borrower might not see

Home Equity Down Slightly Across U.S. in 4Q 2023

Attom: 46.1% of mortgaged residential properties were equity-rich in 4Q. Miami was among the biggest metros with the most equity-rich mortgaged properties (61.8%).

Heading Back to the Office?

A recent Jones Lang LaSalle report found that most private employers now operate under a hybrid policy of office attendance and remote work.